With the recognition that the competitor environment in South Africa is changing rapidly, and as the vida brand expands and introduces itself to a wider audience, they wanted to showcase and define their interesting story and communicate their legacy. After a number of rounds of creative thinking and robust debate, the golden thread that ran through every aspect of the business began to emerge. The essence of the vida brand was distilled down to one simple, powerful word: PASSION.

We created a brand book containing all the improvements they’re making to grow the brand which included simplifying and sharpening their brand guidelines to create bigger impact, whilst remaining visually distinct.