© 2017 Dalmatian Advertising

Design, Through-the-line

Vida e Caffè

Brand Book

With the recognition that the competitor environment in South Africa is changing rapidly, and as the vida brand expands and introduces itself to a wider audience, they wanted to showcase and define their interesting story and communicate their legacy. After a number of rounds of creative thinking and robust debate, the golden thread that ran through every aspect of the business began to emerge. The essence of the vida brand was distilled down to one simple, powerful word: PASSION.

We created a brand book containing all the improvements they’re making to grow the brand which included simplifying and sharpening their brand guidelines to create bigger impact, whilst remaining visually distinct. 

Dalmatian Advertising

Cape Town
3rd Floor, De Waterkant Centre, 9 Somerset Road, Green Point, Cape Town, 8001
Phone: +27 21 286 4422

9 Eighth Street, Houghton, Gauteng, 2198
Phone: +27 11 268 6388

© 2017 Dalmatian Advertising

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+27 (0) 21 286 4422