In late 2016 we began working with vida e caffé to redefine and revitalize the brand prior to celebrating their remarkable milestone of their fifteenth year in business. 

The essence of the brand was distilled down to one simple, powerful word: passion. 

The campaign line ‘No Passion No Point’, encapsulating the spirit of vida, was launched across traditional as well as digital channels using #NoPassionNoPoint. As an extension of this, we launched a ’15 Years of Passion’ campaign to celebrate their birthday.